LACASSINE, La., February 26, 2014. The American Advertising Federation in Baton Rouge recognized Bayou Rum with 13 ADDY awards, a Best of Show and Special Judges Award this past Saturday night at their annual awards banquet. Bayou Rum won a Best of Show for Integrated Campaign and a Special Judges Award for the Bayou Rum Bug Zapper display bottle glorifier, 9 GOLD ADDYs, and 4 SILVER ADDYs. American Advertising Awards were given for Visual Logo, Packaging, Sales Promotion Campaign, Collateral Material, Illustration, Point of Sale, Branded Environment, Vehicle Graphics, Website Design, and Social Media Campaign. A total of 15 awards were given to Bayou Rum agencies BRZOOM and Gatorworks.
“Congratulations! The AAF Awards show was this past Saturday and Bayou Rum dominated the show with 8 Golds, 3 Silvers a ‘Best of Show’ and a ‘Special Judges Award.’ For a single brand to score this big is a rare occurrence indeed! We are so pleased to be working with such a great product, and we are honored to have played a role in bringing Bayou Rum to life!” said David Worrell of BRZOOM Design in Baton Rouge, LA.
In addition to those, Gatorworks won a GOLD ADDY and SILVER ADDY for their online work. “We were excited to be recognized. Yes, we won a GOLD for the bayourum.com website design and development, and then we won a SILVER ADDY for the Inaugural Toast Facebook social media campaign,” said Brian Rodriquez of Gatorworks in Baton Rouge, LA. “Bayou Rum was a huge part of the awards event this year!”
“This is certainly a reason to celebrate our fine marketing partners for their contribution to creating a world class brand – Bayou Rum! The imagery and substance of the brand is remarkable and signals to our consumers that Bayou Rum is as premium and top quality as the rum inside the bottle,” said Trey Litel, President of Louisiana Spirits, LLC. “We are proud of the work every day and I am super happy that AAF appreciates and publically recognized the job well done. Cheers to BRZOOM and Gatorworks!”
All award winning entries have been forwarded to District competition for the next round. Apart from awards, Bayou Rum is winning in the market coming off strong sales results in 2013, the brand is already recognized and called for by consumers and retailers in Louisiana. Bayou Rum is well positioned for growth in 2014.
About Bayou® Rum
Bayou Rum is America’s Rum™ handcrafted in Lacassine, LA using only the finest sugarcane and a state-of-the-art distillery to create a handcrafted spirit like no other. Silver Bayou Rum and Spiced Bayou Rum are available from Republic National Distributing Company, the exclusive distribution partner for Louisiana, Texas, Mississippi, and Alabama. For more information, visit www.bayourum.com.
About BRZOOM Design
A full-service marketing resource, BRZoom helps brands take on bigger, better-funded “Goliaths” in their categories. The agency accomplishes this by connecting brands to the culture of their constituent consumers in ways larger brands would never consider. The result is deeper, more meaningful connections with consumers that keep emerging brands relevant…and have the Goliaths asking, “How come we’re not doing that?” For more information on the company, visit www.brzoom.com.
Gatorworks is an award-winning graphic design firm specializing in website design. Gatorworks’s agile and multi-talented team helps clients with identity, branding, full-service graphic design as well as modern web design and development. For more information on the company, visit www.Gatorworks.net.
About American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” Celebrating its 100th anniversary in 2005, the AAF is the oldest national advertising trade association that represents 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations. AAF Baton Rouge prides itself on many years of public and community service, awards and recognition, and fellowship with our friends in this truly unique business. For more information, visit the AAF’s Web site at http://www.aaf.org/
To see AAF Awards for Bayou Rum: http://aafbr.org/wp-content/uploads/2014/02/83725_AddyWinnerBook-2.pdf