our story

The Spirit of Independence: Bayou Rum’s Story

Rum was the original spirit of choice for America’s Founding Fathers, fueling the early days of rebellion before the American Revolution. Before the Boston Tea Party in 1773, there was the lesser-known Portsmouth Molasses Party of 1771—proof that it wasn’t tea, but rum, that helped ignite the spirit of independence. George Washington, John Adams, and Thomas Jefferson were all known to enjoy rum, and as John Adams wrote in 1818, "Molasses was an essential ingredient in American independence. Many great events have proceeded from much smaller causes."

Bayou Rum’s Story
Bayou Rum’s Story

Inspired by this bold heritage, we set out to bring back the lost art of American rum making. In 2011, deep in the heart of Louisiana’s Sugarcane Country, three childhood friends saw an opportunity. Though sugarcane had been cultivated in Louisiana since the 1700s, the craft of producing premium rum had been left behind. Determined to revive America’s original spirit, they pledged to craft a world-class rum using local sugarcane and time-honored methods.

In 2013, the Bayou® Rum Distillery opened its doors in Lacassine, LA. Combining traditional techniques with state-of-the-art technology, Bayou Rum is handcrafted from fermentation to distillation, aging, and bottling. Today, it stands as the #1 Craft Rum in America*, proudly showcasing the bold, independent spirit that defines both our nation’s founders and the Bayou. Discover the spirit of Louisiana. Discover Bayou Rum.

OUR CRAFTSMAN

Reiniel Vicente Diaz
Master Blender & Product Manager
Reiniel Vicente Diaz, a second-generation rum maker, has been crafting excellence at Bayou® Rum since 2013. As Master Blender and Product Manager, he oversees every step of the process that creates Bayou’s award-winning rums—from selecting raw materials to fermentation, distillation, aging, and blending.

Born in Sancti Spiritus, Cuba, Reiniel grew up immersed in the world of rum, surrounded by sugarcane fields, sugar mills, and a distillation facility. Following in the footsteps of his father, Omar Vicente, a Master Blender for 15 years, Reiniel began his journey in rum making at just 16, working alongside his father at Oliver & Oliver rum company in the Dominican Republic. Driven by a passion for distillation and innovation, Reiniel earned a degree in chemical engineering from the Autonomous University of Santo Domingo. His expertise and creativity led him to develop products for various Dominican rum companies before bringing his talents to the United States, where he now elevates the Bayou Rum legacy.

Bayou Rum’s Story
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