From The Moodie Davitt Report
By Colleen Morgan
Stoli brand Bayou Rum has revealed a new look and added two expressions – Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras – to its line-up.
The brand said it is focusing on innovation and its Louisiana roots as it aims to raise the bar in the high-end craft spirits category.
Stoli Group President and Global CEO Hugues Pietrini said: “Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry.
“We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the USA in the super-premium sipping rum space.”
Bayou Rum is distilled in southern Louisiana, its ‘sugarhouse’ recipe blending unrefined Louisiana sugarcane and molasses. According to the brand, every batch of its rum is copper pot-distilled and bottled by hand.