From Distillery Trail
Bayou Rum Distillery of Lacassine, Louisiana has announced the rebrand of its portfolio of Louisiana rums and the launch of Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras. The new brand packaging will have a focus on Louisiana provenance and craft distilling traditions.
“Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry. We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the U.S. in the super-premium sipping rum space,” said Stoli Group President and Global CEO Hugues Pietrini.
Bayou Rum new packaging includes the following updates.
- Bayou White (formerly Silver), was recently awarded Best Unaged American Rum by The Manual. This white rum delivers a layered palate of sweet cream and vanilla bean.
- Bayou Spiced is a complex spirit that blends flavors of maple, banana, allspice, clove, vanilla and pepper for a smooth, lingering finish well-suited to sipping neat or blending in a cocktail.
- Bayou Select is aged for up to four years in American Oak-X Bourbon Barrels using the Solera aging method, which creates a demi-sec style rum that is deep mahogany in color and boasts long-lasting notes of oak, maple, cinnamon and dark fruit.